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User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services (9783030298708)



The Battle of Attention.- The Role of Information Processing for Product Perception.- Unconscious Brand Messaging and Perception Beneath the Detection Threshold.- Human Needs and Values as Guideline for Brands and Their Products.- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX).- Conceptual Consumption - Why We Consume Based on Mental Concepts.- The User Experience Identity (UXi) Method.- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users.- Summary and Recommendations for Action.


Product details

  • Paperback | 171 pages
  • 156 x 234 x 11mm | 281g
  • Cham, Switzerland
  • English
  • 2020 ed.
  • Bibliography; Illustrations, black and white; 58 Illustrations, color
  • 3030298701
  • 9783030298708
  • 1,584,920


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