User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services (9783030298708)

The Battle of Attention.- The Role of Information Processing for Product Perception.- Unconscious Brand Messaging and Perception Beneath the Detection Threshold.- Human Needs and Values as Guideline for Brands and Their Products.- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX).- Conceptual Consumption - Why We Consume Based on Mental Concepts.- The User Experience Identity (UXi) Method.- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users.- Summary and Recommendations for Action.

Product details

• Format Paperback | 171 pages
• Dimensions 156 x 234 x 11mm | 281g
• Publication date 21 Nov 2020
• Publisher Springer
• Publication City/Country Cham, Switzerland
• Language English
• Edition Statement 2020 ed.
• Illustrations note Bibliography; Illustrations, black and white; 58 Illustrations, color
• ISBN10 3030298701
• ISBN13 9783030298708
• Bestsellers rank 1,584,920

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