Langsung ke konten utama

Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method (9781787437821)



Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.

The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.


Product details

  • Hardback | 352 pages
  • 152 x 229 x 27.94mm | 657.71g
  • Bingley, United Kingdom
  • English
  • 1787437825
  • 9781787437821
  • 2,075,722


Download Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method (9781787437821).pdf, available at ebookdownloadfree.co for free.

DOWNLOAD

Komentar

Posting Komentar

Postingan populer dari blog ini

The Lawyer's Guide to the Future of Practice Management (9781783583805)

The Lawyer's Guide to the Future of Practice Management provides law firm leaders with expert opinion on the very latest guidance and market knowledge on what today's legal marketplace might look like tomorrow, organized into four crucial areas of practice management - technology, people and culture, finance and strategy - before taking a horizon-scan of the future, and what law firms need to be aware of in the coming months and years. Product details Format Paperback | 100 pages Dimensions 155.96 ...
Posting Komentar
Baca selengkapnya

Becoming a Helper (9781305085091)

Ideal for anyone embarking on or considering a career in the helping professions, BECOMING A HELPER, Seventh Edition, provides an overview of the stages of the helping process while teaching readers the skills and knowledge they need to become successful helping professionals. Drawing on their years of experience, Corey and Corey focus on the struggles, anxieties, and uncertainties often encountered on the road to becoming effective helpers. They also emphasize self-reflection on a number of professional issues. Finally, the authors help readers decide if a career in the helping professions is right for them by asking them to take a candid look at the demands and strains they'll face in the field. Product details Format Paperback | 432 pages ...
Posting Komentar
Baca selengkapnya

Nutrition In Public Health (9781284104691)

Thoroughly revised and updated, Nutrition in Public Health explores the complex, multifaceted array of programs and services that exist in the United States today that are dedicated to bettering population health through improved nutrition. The Fourth Edition explores the subject by first considering how nutrition fits into public health and then by examining policymaking, assessment and intervention methods, special populations, food security, and program management. New & Key Features of the Fourth Edition: NEW - Includes a new chapter on Grantwriting NEW - New Case Studies, added to each chapter, help reinforce key concepts an apply them to real-world scenarios UPDATED - An updated chapter flow better alligns to course offerings Learning Objectives establish the chapter's desired outcomes to the reader Issues for Discussion questions allow readers to apply what has been learned in each chapter and assess their understanding of the conten ...
Posting Komentar
Baca selengkapnya